In the length of my hour commute to work it’s not unusual to hear One Direction’s hit “What Makes You Beautiful” upwards of three times on the radio. The pop music phenomenon is just the most recent of a series of artists that have topped iTunes charts and captured the hearts of young girls everywhere. But have you ever listened beyond their catchy beats to focus on the lyrics?
“What Makes You Beautiful” begins with the observation that the girl is “insecure” and the band “don’t know what for.” However, despite the entire song essentially being a list of compliments, the band members never encourage the girl to stop being insecure. In fact, the chorus croons, “You don’t know you’re beautiful, Oh oh, That’s what makes you beautiful.”
The band is telling their target audience of teenage girls not to be confident in their appearance (even if they are as beautiful as the girl from the song), but to remain insecure because low self-esteem is literally “what makes you beautiful.” Is that really a healthy message for young girls to be absorbing?
Disturbed by this song that seemed permanently stuck in my head, I delved deeper into seemingly innocent pop music. Turns out Justin Bieber, the icon of the teen pop music scene, isn’t actually that innocent either. His songs seem to subtly imply that women can be bought, are a source of property, and that being showered with cash is all they need to be happy.
In his first hit, “One Time,” Bieber promises to give his girl “everything down to my last dime.” In “Baby,” Bieber tries to stop his girlfriend from breaking up with him by promising to “buy you anything, I’ll buy you any ring.” In his newest hit, “Boyfriend,” he flaunts that “I got money in my hands that I’d really like to blow/Swag swag swag on you.” Over and over again, his songs support the idea that women are just after men’s money and – judging by how many pre-teens wish he was their actual boyfriend – the message is sticking.
SOURCE: Blog Post, Rachel Grate,”What makes you beautiful? Disturbing messages in pop music”,MissRepresentation.org, 06 June 2012